What advice would you give to companies that are thinking of entering the Chinese market?
“Go big or go home.”
In our latest episode of Freight to the Point, Alex Hersham, CEO and Co-founder of Zencargo is joined by Fabienne Pellegrin, Partner at LBB Asia Limited, a brand management and consulting firm which helps brands set up or accelerate their presence in Asia.
Together, they explore:
Fabienne Pellegrin
Fabienne Pellegrin was formerly the Head of Digital & Ecommerce Asia for Salvatore Ferragamo and the China Ecommerce Country Manager for the Tod’s Group (Tod’s, Roger Vivier & Hogan). During her tenure she spearheaded both the strategy and the execution of ecommerce & digital ecosystems for both luxury brands.
Today she is a Partner at LBB ASIA a brand management & consulting firm founded over 10 years ago which helps brands set-up or accelerate their presence in Asia. Fabienne holds an MBA from NYU Stern School of Business and grew up in Singapore in the 90s.
Resources
Lockdowns in China: questions to ask yourself to prepare for supply chain disruption