Episode 42: Ethical Resilience - Sustainability as a competitive edge

“We truly believe that we're not doing enough and that we could be doing much more.”

This week, we’re joined by one of Zencargo’s customers, Charlotte Pumford, Head of Sustainability and Regenerative Impact from Vivobarefoot, to explore the benefits of using sustainability as a framework for businesses and creating regenerative impact in value chains. A value chain is defined as a collaborative network of partner relationships, adding value at every stage. 

They talk about:

• The evolution of sentiment towards sustainability for businesses
• Using B-Corp framework to help create a roadmap for improvements
• Understanding your impact through good data collection in order to action change

Charlotte Pumford

Charlotte has almost 10 years of experience working in sustainability across the textile and footwear sector, spanning global FTSE 100 organisations, high-growth SME’s, local government and the management of a small-scale start-up when she founded her own brand in 2013.

For the past 3.5 years Charlotte has been working at Vivobarefoot, a UK-based natural health brand making barefoot footwear and experiences that bring people closer to nature. Charlotte heads up their Regeneration team, managing their journey towards becoming a truly regenerative business, the strategy that delivers on that vision. This is also accompanied by their B Corp Certification and value chain environmental impact programme. 

Recognised by Edie in 2020 as one of the UK’s 30 under 30 sustainability leaders, Charlotte is a passionate advocate for the protection of our natural world. She believes businesses can be a force for change, identifying the regenerative solutions we need to address global challenges.

Resources

Episode 9: Sustainability in the supply chain with David de Picciotto

How data can help you lower supply chain carbon emissions